If not, you are missing out on a big \u2014 FREE \u2014 marketing opportunity for your business or organization. <\/span>Good customer service leads to referrals and leads, but not all businesses understand how important it is to capture customer’s raves and great reviews. Other businesses may be too new for testimonials or unsure how to ask loyal customers for public endorsements. <\/span><\/p>\n In a court of law, first-hand witness testimony is as rock solid as Lebron\u2019s slam dunk. And in the court of public opinion, what people are saying about your brand matters <\/span>more<\/span><\/i> than what <\/span>you<\/span><\/i> are saying about your brand. Here\u2019s why: <\/span><\/p>\n Unlike <\/span>brand ambassadors<\/span><\/a> who are typically hired and compensated for their endorsement…<\/span><\/p>\n a customer testimonial is\u00a0<\/span>a spontaneous and unscripted account of how your product or service helped your customer become a hero<\/span><\/p><\/blockquote>\n Customer testimonials backup the claims of your marketing copy and compel potential customers to believe that you practice what you preach. Customer testimonials are peer-to-peer influence marketing. Your leads will know you\u2019re legit when others testify that you are, and testimonials hold more weight than your perfectly polished website content. <\/span><\/p>\n This is one of the more powerful aspects of word-of-mouth marketing. There is always the character in the story who says \u201cI\u2019ve got a guy for that.\u201d Need a plumber? I\u2019ve got a guy. Need a tune-up? I\u2019ve got a guy. Need a website? We\u2019ve definitely got a guy for that \ud83d\ude09 A positive personal experience with your brand can satisfy a customer so much that they tell anyone who\u2019ll listen and even go as far as insist that their close friends and loved ones choose you over the competitor because they trust you. <\/span><\/p>\nCustomer testimonials are unbiased and establish your credibility<\/h2>\n
Customer testimonials build trust<\/h2>\n
Customer testimonials shine a light on benefits<\/h2>\n