{"id":1178,"date":"2019-01-15T20:50:44","date_gmt":"2019-01-16T01:50:44","guid":{"rendered":"https:\/\/cacpro.com\/why-video-brings-life-to-your-digital-marketing-strategy\/"},"modified":"2025-05-03T02:19:43","modified_gmt":"2025-05-03T06:19:43","slug":"why-video-brings-life-to-your-digital-marketing-strategy","status":"publish","type":"post","link":"https:\/\/cacpro.com\/insights\/why-video-brings-life-to-your-digital-marketing-strategy\/","title":{"rendered":"Next Level Marketing: Why Video Brings Life to Your Digital Marketing Strategy"},"content":{"rendered":"

We are devoting a few weeks to a deep dive into the world of effective, results-driven digital marketing. <\/span><\/p>\n

It\u2019s important for all businesses and organizations to understand that having a website alone isn\u2019t enough to make headway online. <\/span><\/h2>\n

There are a host of elements that must work in harmony to underscore your brand message and pave the road for customers to locate your digital front door. Today we focus on why video is an integral component of your overall marketing strategy. <\/span><\/p>\n

Video can make a <\/span>remarkable and measurable impact<\/span><\/a> on the effectiveness of your web presence, and subsequently, the ultimate success of your digital marketing efforts. From a <\/span>previous post<\/span><\/a>, we learned that video increases purchase intent by up to 97%, bolsters brand associations by up to 139%, and boosts conversion rates by up to 80%. Not to mention, 64% of all consumers are more likely to buy a product after watching a video about it. <\/span><\/p>\n

Here some of the most common types of videos we produce for our clients and how each different video type can make your website more effective strengthen your brand\u2019s online presence: <\/span><\/p>\n

Brand Videos<\/h2>\n

A brand video is the<\/em> essential video to have on your site. When visitors land on your webpage they want to quickly understand who you are and what you offer them. Better yet, they want to understand how your product or service will be of benefit to them and\u2014subconsciously\u2014they want to know how you can help them be a hero in their own narrative. The benefit of any marketing video to a business is that there are many ways to share a video and lead people to your website. \u00a0<\/span><\/p>\n

Roots Flower Farm<\/span><\/a> in South Central PA is a thriving small business with good relationships and strong roots in the community. However, they wanted to a creative way to showcase their unique \u201cfarm to table\u201d approach that differentiates their brand in the industry and grab the attention of customers looking for a truly unique floral experience. Our solution was this day-in-the-life brand video: <\/span><\/p>\n