{"id":1192,"date":"2019-03-25T21:54:23","date_gmt":"2019-03-26T01:54:23","guid":{"rendered":"https:\/\/cacpro.com\/heres-why-a-picture-really-is-worth-one-thousand-words\/"},"modified":"2025-04-10T15:56:32","modified_gmt":"2025-04-10T19:56:32","slug":"heres-why-a-picture-really-is-worth-one-thousand-words","status":"publish","type":"post","link":"https:\/\/cacpro.com\/insights\/heres-why-a-picture-really-is-worth-one-thousand-words\/","title":{"rendered":"Nonprofit Series: Here\u2019s Why A Picture Really Is Worth One Thousand Words"},"content":{"rendered":"

Nonprofits are built on passion and purpose. You have so many important things to say and your marketing must amplify your messages to the world. <\/span>A great nonprofit marketing strategy connects real needs with real people who can help meet those needs. <\/span><\/p>\n

But did you know that images are just<\/em> as important as carefully crafted messaging for your nonprofit marketing strategy? \u00a0<\/span><\/h2>\n

We\u2019ve heard it said that a picture is worth one thousand words, but have you stopped to consider why? Or why the <\/span>earliest writing systems<\/span><\/a> of the human race started with pictures and symbols? \u00a0We have a few thoughts on this, and how it all relates to an effective nonprofit marketing strategy. <\/span><\/p>\n

Here are three important reasons why pictures with words are more powerful than words alone.<\/span><\/p>\n

Images Clarify Ideas<\/h2>\n

Ever bought something online like furniture, or maybe a bike for your kid, only to discover that you have to put everything together yourself? Maybe you expected <\/span>some<\/span><\/i> assembly required but not the entire thing to come in pieces. We know a guy whose wife ordered a baby crib online and spent an entire weekend putting the darn thing together, piece by piece. It can be maddening work, especially if the instructions come with all words and no pictures. <\/span><\/p>\n

Some of the more evolved among us have realized we don’t have to go mad trying to make sense of complex assembly instructions. Instead, we can dial\u00a0our attention to YouTube and automagically location a how-to video! <\/span><\/p>\n

Apparently, YouTube is helping the world solve a lot<\/em> of fix-it-type problems as statistics show that\u00a0<\/span>70% of YouTube<\/span><\/a> viewers are there to learn how to fix something or learn something new. The reason for this is universal. Our brains learn better in pictures AND words, not just words alone. <\/span><\/p>\n

World Vision is a nonprofit who consistently gets this right. Below is an example of effective use of imagery to clarify the financial breakdown of child sponsorship.<\/span><\/p>\n

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\nExplainer videos<\/a> are another very effective way to accomplish this. Using motion graphics and a well written script you can explain just about anything in a meaningful and memorable way. Check out the explainer video our Cross & Crown designers created for Menno Haven.<\/span><\/p>\n