In this day and age, it\u2019s a no-brainer. In fact, many new businesses and organizations may create a Facebook or LinkedIn page before creating their first website. The primary goal of marketing is to get customers to pay attention to your brand and generate leads for your business, so it makes sense to have a presence in the places where you know they\u2019re already engaged.<\/p>\n
Unfortunately this is not as straightforward as it seems. The problem is that our social networks are saturated with all manner of content that your brand must compete with for your customers\u2019 attention. The marketer\u2019s challenge is creating and sharing content that will grab customers\u2019 attention, stop the mindless scrolling, and give you their most precious commodity: time.<\/p>\n
There are countless theories on what type of content is best to stop the scroll. We know that typically words alone are not enough to get someone to stop and actually consider what you have to say. Thankfully, a picture is still with a thousand words, so adding an image to what you\u2019re saying always helps. But the real winner when it comes to online customer engagement is video marketing.<\/p>\n
Videos have higher conversion rates<\/a> than any other form of digital marketing to the tune of 90% more conversion than marketing campaigns without video.<\/span><\/p><\/blockquote>\n
And where are the vast majority of these videos consumed? Social media. Therefore, a social media presence without regular and relevant video content is not going to produce a strong return on the time you spend keeping up with your social networks.<\/p>\n
But beyond social media, it is also critical to integrate video into your company website. Consumers expect to find videos connected with your products and services.<\/p>\n
In fact, using videos to showcase your brand has the potential to grow your revenue 49% faster than foregoing video altogether.<\/p><\/blockquote>\n
(Here are a ton more stats<\/span><\/a> like those if you need more convincing!)<\/span><\/p>\n
Over the past few weeks we\u2019ve been talking about services that we bet ya didn\u2019t know we offer, but today we are talking about a service we\u2019d be surprised if you didn\u2019t know we offer: video marketing<\/span><\/a>. We create brand videos and social media strategies that boost customer engagement for our digital marketing clients, helping them engage more customers and grow their social media influence.<\/span><\/p>\n
Here are 4 examples of video content we have created for our clients. Which of these types of video do you think would boost engagement with your customers the most?<\/p>\n
1. Brand Story<\/h3>\n
Connect with your customers on an emotional level with your unique brand story.\u00a0Have you ever wanted to quit your day job and do something you love? Watch the inspiring story of two entrepreneurs who took the risk and went all in on making their dreams a reality.\u00a0<\/span><\/p>\n