{"id":1281,"date":"2020-04-14T15:47:38","date_gmt":"2020-04-14T19:47:38","guid":{"rendered":"https:\/\/cacpro.com\/three-ways-to-manage-your-companys-digital-footprint\/"},"modified":"2025-04-10T15:56:54","modified_gmt":"2025-04-10T19:56:54","slug":"three-ways-to-manage-your-companys-digital-footprint","status":"publish","type":"post","link":"https:\/\/cacpro.com\/insights\/three-ways-to-manage-your-companys-digital-footprint\/","title":{"rendered":"Three Ways to Manage Your Company\u2019s Digital Footprint"},"content":{"rendered":"

For the past several weeks on the blog, we\u2019ve covered all the various elements that contribute to a company\u2019s <\/span>digital footprint<\/span><\/a>. As we conclude our series, we want to emphasize a few key takeaways and give you some ideas on how to effectively manage all these moving parts.\u00a0<\/span><\/h3>\n

1. Control The Things You Can\u00a0<\/span><\/h3>\n

In our work managing digital footprints, we always address the low-hanging fruit first. For example, when we peek behind the curtain on a website we often find broken code or disorganized indexes that can easily be straightened out to yield quick results. Another easy fix is a sweep of references to your company across the web to find any old information that can be updated. Creating professional profiles in places like Facebook, Yelp, and Google My Business and ensuring that they\u2019re <\/span>consistently branded<\/span><\/a> with high quality images and fresh content are also easy wins to improve your digital footprint.\u00a0<\/span><\/p>\n

Creativity can really come into play here. The more content you are producing and posting, the more control you can have over your digital footprint. Since the implications of COVID-19, one of our partners started a weekly live broadcast on YouTube and Facebook that they also post-produce as a podcast. This \u201cbonus content\u201d is expanding their digital footprint in new ways and giving this company more control over what appears about their brand online.\u00a0<\/span><\/p>\n

2. Connect With Your Customers Online\u00a0<\/span><\/h3>\n

As we pointed out in a previous post, <\/span>customers want to know that you\u2019re listening<\/span><\/a>. Social media has made it easier than ever for brands to listen to and build relationships with their audience. So easy in fact, consumers now expect to hear back from brands they mention online. This is why it\u2019s imperative to do a regular internet search to catch any mentions of your brand name online and ensure that nothing falls through the cracks.\u00a0<\/span><\/p>\n

Work now to have a plan in place for responding to both positive and negative comments you may find about your brand online. The<\/span> public relations value to this cannot be underestimated<\/span><\/a>, especially if you can turn an unhappy customer\u2014who didn\u2019t realize you were paying attention\u2014into a loyal follower, just by reaching out to make a personal, albeit virtual, connection.\u00a0\u00a0<\/span><\/p>\n

Another important element of online customer engagement is <\/span>search engine optimization<\/span><\/a> (SEO). You want to make sure that your content is actually being found by the people who are looking to connect with the products and services you offer. We would love to help you discover more ways to improve your digital footprint using a strategic approach to SEO so <\/span>please reach out<\/span><\/a> if this is an area of concern in your business.\u00a0<\/span><\/p>\n

3. Don\u2019t Overlook Your Personal Brand\u00a0<\/span><\/h3>\n

When it comes to your digital footprint, you essentially have two opportunities to create content that ranks high and expands your overall online impression:\u00a0<\/span><\/p>\n