{"id":1333,"date":"2020-12-15T21:24:42","date_gmt":"2020-12-16T02:24:42","guid":{"rendered":"https:\/\/cacpro.com\/five-marketing-videos-that-can-make-you-more-money\/"},"modified":"2025-04-10T15:57:02","modified_gmt":"2025-04-10T19:57:02","slug":"five-marketing-videos-that-can-make-you-more-money","status":"publish","type":"post","link":"https:\/\/cacpro.com\/insights\/five-marketing-videos-that-can-make-you-more-money\/","title":{"rendered":"Five Marketing Videos That Can Make You More Money"},"content":{"rendered":"<h3><span style=\"font-weight: 400;\">It\u2019s no secret that we believe in the power of video marketing. Our team has created a high volume of compelling video marketing content for our clients over the years. Even when COVID-19 shut things down, we were able to help some of clients <\/span><a href=\"https:\/\/cacpro.com\/thinking\/how-to-keep-communicating-when-everything-is-changing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">continue communicating<\/span><\/a><span style=\"font-weight: 400;\"> with their audience through the power and accessibility of video.<\/h3>\n<p>As you plan your marketing goals and tactics for 2021, will video marketing be a part of your strategy? If you\u2019re ready to begin video marketing or want to add more video to your current plan, you have <\/span><a href=\"https:\/\/cacpro.com\/thinking\/three-things-to-consider-before-you-begin-video-marketing-2\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">a few things to consider<\/span><\/a><span style=\"font-weight: 400;\"> before choosing the kind of video that will best suit your needs.<\/p>\n<p>There are five primary kinds of videos that we create for clients that have a significant impact on the overall profitability of the brand. Below, we explain the purpose behind each of these videos and provide a few examples. While you\u2019re reading, be thinking about which of these videos might serve your business well in the year to come.<\/p>\n<h4>Here are Five Types of Marketing Videos That Can Help You Grow Your Business<\/h4>\n<h3>1. Brand Videos<\/h3>\n<p>A major marketing component of the buyer&#8217;s journey is building a strong connection between your ideal customer and your brand. Brand videos help you build relationships with your audience and give them a taste of what it&#8217;s like to do business with you. A compelling brand video will convey the mission and vision of your business organization, as well as create an emotional connection that moves people to take action.<\/p>\n<p>One of our favorite brand videos is one we created for <\/span><a href=\"https:\/\/cacpro.com\/thinking\/case-study-how-to-get-your-customers-to-fall-in-love-with-your-product\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Roots Flower Farm<\/span><\/a><span style=\"font-weight: 400;\">. Videos like these draw you into the emotion that drives the business and gives viewers insight into the passion and heart that fuels the mission of the organization.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/WdXn2114FcQ\" width=\"840\" height=\"472\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Another powerful example of a compelling brand video is one we created for Golden Eagle Cabinet Shop. The magic of brand videos like these is found in the little details. The colors, music, lighting, and pace of the story can bring out the personality of a brand in such a compelling way. With this video in particular, it was crucial to convey the great care and attention to detail this craftsman provides in his service. <a href=\"https:\/\/cacpro.com\/our-work\/golden-eagle-cabinet-shop\/\" target=\"_blank\" rel=\"noopener noreferrer\">This video<\/a> does a great job of capturing that.<\/p>\n<p>For a few more examples of killer brand videos that incorporate all of the elements listed in this post, check out the<\/span><a href=\"https:\/\/cacpro.com\/thinking\/learn-why-roy-pitz-brewing-companys-liquid-art-stories-is-one-of-our-team-members-favorite-projects\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"> Liquid Art Stories<\/span><\/a><span style=\"font-weight: 400;\"> series we created for Roy Pitz Brewing Company.<\/p>\n<h3>2. Product Videos<\/h3>\n<p>Product videos are incredibly useful and have the potential to grow your revenue <\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/03\/08\/video-marketing-statistics\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">49% faster<\/span><\/a><span style=\"font-weight: 400;\"> than foregoing video altogether. Consumers want to see before they buy, so what better way to show them than a professionally produced video?<\/p>\n<p><a href=\"https:\/\/cacpro.com\/thinking\/4-tips-to-creating-a-product-video-that-converts\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Product videos<\/span><\/a><span style=\"font-weight: 400;\"> perform especially well on social media and have the opportunity to engage potential customers far beyond anything a flattened image could do on its own. Videos strategically shared through social media channels can generate significant traffic to your website through search engine optimization, paid advertising, and good old-fashioned word of mouth as people share videos with their friends.<\/p>\n<p>Sunnyway Foods is a local grocer and longtime client who we worked with to create a <\/span><a href=\"https:\/\/cacpro.com\/thinking\/how-social-media-made-a-big-difference-for-this-small-business\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">series of product videos<\/span><\/a><span style=\"font-weight: 400;\"> centered around the seasons. The videos showcase how food (offered at Sunnyway) brings people together to make lasting memories. These product videos were shared across Sunnyway\u2019s social media in conjunction with a giveaway that led to more traffic and a big increase in email subscriptions.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/491361550?title=0&amp;byline=0&amp;portrait=0\" width=\"840\" height=\"472\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Another fun example of product videos comes from <a href=\"https:\/\/cacpro.com\/our-work\/grand-illusion-hard-cider\/\" target=\"_blank\" rel=\"noopener noreferrer\">Grand Illusion Hard Cider<\/a>. Our video team\u2019s take on this product video was to show the various stages of where and how Grand Illusion\u2019s cider is made, combining it with footage from inside their restaurant to show off\u00a0 their magical and whimsical location.<\/p>\n<h3>3. Testimonial Videos<\/h3>\n<p>Customer <\/span><a href=\"https:\/\/cacpro.com\/thinking\/can-i-get-a-witness-why-testimonials-are-essential-to-your-marketing-plan\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">testimonial videos pack a powerful punch<\/span><\/a><span style=\"font-weight: 400;\"> mainly because of the authenticity they convey. Video testimonies are the unbiased opinions of satisfied customers volunteering how pleased they are with your product or service. These kinds of videos can also underscore the claims of your marketing copy and compel potential customers to believe that you practice what you preach.<\/p>\n<p>In addition to customer testimonials, there is also great value in creating employee testimonials. Similar to brand videos, employee testimonials go even further to establish the culture of your company and give potential customers an inside look at what it\u2019s like to work with you. Both customer and employee testimonials are powerful additions to your video marketing lineup. We\u2019ve compiled <\/span><a href=\"https:\/\/cacpro.com\/thinking\/5-pro-tips-for-creating-great-testimonial-videos\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">this checklist to guide you through the process<\/span><\/a><span style=\"font-weight: 400;\"> of creating powerful testimonial videos so be sure to check that out as well.<\/p>\n<h3>4. Video Tours<\/h3>\n<p><span style=\"font-weight: 400;\">Video tours can be particularly useful in the B2B space. If you\u2019re selling specialized products to other businesses, they may want a tour of your facility or want to see how your products are made. A video tour can provide exactly the kind of behind-the-scenes information your potential customers are looking for. This has become especially important in our current climate. A variety of video walkthroughs can help you overcome the hurdles of investing in new leads amidst physical distancing requirements.\u00a0\u00a0<\/span><\/p>\n<p>Here\u2019s an example of a video tour we created for a client:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/JB49SGorJXU\" width=\"840\" height=\"472\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>5. Training Videos<\/h3>\n<p><span style=\"font-weight: 400;\">YouTube is the number two search engine in the world for good reason: people go there to learn things. Whether it\u2019s gardening or gaming, YouTube has become the world\u2019s hub for how-to videos and the demand for these type of tutorials continues to grow. A great advantage of training videos is that they are relatively easy to produce. While these will vary significantly in quality, a large majority are shot and edited on the creator\u2019s laptop or smartphone.<\/p>\n<p>Another take on training and demonstration videos is explainer videos. Our explainer videos typically rely heavily on motion graphics as we use compelling imagery to explain complicated content. These videos are then shared on a company\u2019s website, social media channels, and even used at in-person events.<\/p>\n<p>Finally, it could be that your organization would benefit from incorporating training videos into your onboarding process. Coupled with a robust <\/span><a href=\"https:\/\/cacpro.com\/thinking\/bet-ya-didnt-know-we-do-this-learning-management-systems-and-online-training\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">learning management system<\/span><\/a><span style=\"font-weight: 400;\">, training videos can save businesses and organizations time and money by moving the on-boarding process online. This is a lesser=known service area we provide, so if you are interested in learning more about the variety of training videos we produce, <\/span><a href=\"https:\/\/cacpro.com\/\/lets-talk\/\" target=\"_blank\" rel=\"noopener noreferrer\">please let us know<\/a><span style=\"font-weight: 400;\">.<\/p>\n<h3>Which Type of Marketing Video is Right For You?<\/h3>\n<p>Now that you\u2019re acquainted with the five main types of marketing videos, which one do you think will make your business more profitable in the new year? While you <\/span><a href=\"https:\/\/cacpro.com\/thinking\/which-one-packs-the-biggest-punch-professional-vs-proam-video\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">don\u2019t have to professionally produce every marketing video<\/span><\/a><span style=\"font-weight: 400;\"> you share on social media or your website, we have observed that the overall quality and effectiveness of the video is greatly enhanced by the creative direction of an experienced producer.<\/p>\n<p>When you\u2019re looking to hire a video team to tell your brand story, be sure to choose a team that you believe really understands the essence of your brand. Our team of video storytellers have extensive experience capturing brand stories and turning them into marketing products that make a memorable impact. Our approach to video production is simple and straightforward and we will walk you through every <\/span><a href=\"https:\/\/cacpro.com\/thinking\/how-to-produce-high-impact-marketing-videos-from-start-to-finish\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">step of the process<\/span><\/a><span style=\"font-weight: 400;\">\u2014from planning and production to presentation of the final product.<\/p>\n<p>Your organization has a powerful story just waiting to be told\u2014let us help you discover it! <\/span><a href=\"https:\/\/cacpro.com\/\/lets-talk\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Send us a message<\/span><\/a><span style=\"font-weight: 400;\"> today and we will set up a meeting to kick off the process. We look forward to helping you incorporate more videos into your 2021 marketing strategy!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s no secret that we believe in the power of video marketing. Our team has created a high volume of compelling video marketing content for our clients over the years. Even when COVID-19 shut things down, we were able to help some of clients continue communicating with their audience through the power and accessibility of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1334,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48,19],"tags":[],"class_list":["post-1333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-video"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cacpro.com\/wp-json\/wp\/v2\/posts\/1333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cacpro.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cacpro.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cacpro.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cacpro.com\/wp-json\/wp\/v2\/comments?post=1333"}],"version-history":[{"count":0,"href":"https:\/\/cacpro.com\/wp-json\/wp\/v2\/posts\/1333\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cacpro.com\/wp-json\/wp\/v2\/media\/1334"}],"wp:attachment":[{"href":"https:\/\/cacpro.com\/wp-json\/wp\/v2\/media?parent=1333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cacpro.com\/wp-json\/wp\/v2\/categories?post=1333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cacpro.com\/wp-json\/wp\/v2\/tags?post=1333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}