{"id":1335,"date":"2020-12-22T17:42:37","date_gmt":"2020-12-22T22:42:37","guid":{"rendered":"https:\/\/cacpro.com\/six-question-to-help-you-evaluate-your-website\/"},"modified":"2025-04-10T15:57:03","modified_gmt":"2025-04-10T19:57:03","slug":"six-question-to-help-you-evaluate-your-website","status":"publish","type":"post","link":"https:\/\/cacpro.com\/insights\/six-question-to-help-you-evaluate-your-website\/","title":{"rendered":"Six Questions to Help You Evaluate Your Website"},"content":{"rendered":"<h3><span style=\"font-weight: 400;\">Fast load times and meaningful content. These are the words that absolutely must describe your website in 2021 or you could lose traffic, leads, and business. <\/span><a href=\"https:\/\/developers.google.com\/search\/blog\/2020\/11\/timing-for-page-experience\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google has already announced<\/span><\/a><span style=\"font-weight: 400;\"> plans to update its search engine algorithm to put an even bigger emphasis on <\/span><a href=\"https:\/\/cacpro.com\/thinking\/using-archetypes-to-inform-ux\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">user experience<\/span><\/a><span style=\"font-weight: 400;\"> in the new year. This algorithm update is all about speed. People want the websites they visit to load fast, offer helpful answers to their questions, and provide additional meaningful content to make their lives better. And did we mention they want it fast?\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We\u2019ve analyzed the data and want to help you be certain that your website is ready for these changes. What it boils down to is this: today\u2019s consumers don\u2019t want to waste any time. They want the brands they engage with to make it easy to do business with them online\u2014especially from mobile devices\u2014and they want the right answers to their questions, followed by supporting content they can engage with if they want to learn more.\u00a0\u00a0<\/span><\/p>\n<p>In some ways, this info seems a bit obvious. No one wants to waste time, and while no business is intentionally trying to waste their customers\u2019 time, it can happen unintentionally when website basics are neglected or ignored. In today\u2019s post, we\u2019ll help you evaluate the user experience of your website and how to address any problems you may discover in the process.<\/p>\n<h4>Give Your Customers What They Really Want From Your Website: Meaningful Content and Fast Load Times.<\/h4>\n<p>The best thing you can do to improve user experience on your website in 2021 is schedule a regular time to evaluate your content. When your task list is bursting at the seams, it\u2019s difficult to take a step back and examine your website but it\u2019s critical to ensure it is offering a great user experience. Here are some questions to help you assess your website content:<\/p>\n<h4>1. Is your website content up-to-date?<\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are the \u201cabout us\u201d pages accurate including current employees and contact information?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is there old content buried in your site that\u2019s outdated but still appears in search engines? (This is a good time to check your <\/span><a href=\"https:\/\/cacpro.com\/thinking\/whats-a-digital-footprint-and-why-does-it-matter-to-my-business\/?fbclid=IwAR0yR3Pbq8OzIpnxKST2GukZNudeaJmmwCdYSF9UGaU6v01hVf_AOrjte9g\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">digital footprint<\/span><\/a><span style=\"font-weight: 400;\">)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What can you learn from Google Analytics? Are there stale pages that need a refresh?\u00a0<\/span><\/li>\n<\/ul>\n<h4>2. Is your website content easy for visitors to understand?<\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are you using too much tech speak or jargon that outsiders won\u2019t understand?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do you use videos, graphics, photos, and other interactive content to communicate your messages?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is the site navigation intuitive to a visitor, as opposed to someone already familiar with your site?<\/span><\/li>\n<\/ul>\n<h4>3. Are you blogging?<\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you don\u2019t have a blog, start one! This is the best way to generate organic traffic and engage your audience.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you have a blog, are you using it? The only thing worse than not having a blog is having a blog with ancient content.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you are blogging regularly, consider revisiting older blog posts, refreshing the content, and reposting\/repurposing it on social media for even more traffic.\u00a0<\/span><\/li>\n<\/ul>\n<h4>4. Is your content generating traffic?<\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Search Engine Optimization (SEO) is key to getting organic traffic to your website. The pages of your website as well as your blog content should be rich with keywords and links that improve your page rank.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What\u2019s your bounce rate? You may be ranking on the search engine results page, but if your content is boring, hard to read, or irrelevant to the keywords, you\u2019ll lose those leads.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Speaking of keywords, if your content isn\u2019t generating qualified leads, it may be time to revisit your SEO keywords to ensure they\u2019re relevant to your target audience. This can be confusing so please contact us for help evaluating your website\u2019s SEO effectiveness.\u00a0<\/span><\/li>\n<\/ul>\n<h4>5. Does your website load quickly?<\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google has said its priority is speed. Regularly run speed tests to make sure that your website loads fast on all devices and all browsers.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Remove unnecessary pop-ups and ads that contribute to lag time.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use <\/span><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google page speed insights<\/span><\/a><span style=\"font-weight: 400;\"> to learn more about your website\u2019s loading speed or <\/span><a href=\"https:\/\/cacpro.com\/\/lets-talk\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">schedule a meeting with us<\/span><\/a><span style=\"font-weight: 400;\"> to learn how to ensure your website is as fast as it can be.\u00a0<\/span><\/li>\n<\/ul>\n<h4>6. Is your Website Mobile-friendly?<\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/mobile-web-traffic-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">One-half<\/span><\/a><span style=\"font-weight: 400;\"> of your website visitors are coming to your website on a mobile device. This means that it\u2019s equally important to ensure that your website is designed for mobile and desktop display.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make sure that your website isn\u2019t <\/span><a href=\"https:\/\/cacpro.com\/thinking\/is-your-website-working-for-you-or-against-you\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">working against you<\/span><\/a><span style=\"font-weight: 400;\">. Always choose responsive design with the end user in mind.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use Google\u2019s <\/span><a href=\"https:\/\/support.google.com\/webmasters\/answer\/6352293?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">mobile-friendly test tool<\/span><\/a><span style=\"font-weight: 400;\"> to evaluate your website.<\/span><\/li>\n<\/ul>\n<h4>The Fool-proof Way to Get Your Website Ready for 2021<\/h4>\n<p><a href=\"https:\/\/cacpro.com\/\/lets-talk\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Let us help you<\/span><\/a><span style=\"font-weight: 400;\">! It\u2019s a lot of work to make sure that your website is ready to meet the demands of 2021. We\u2019d love to help you create a great user experience for your customers. If any of this is overwhelming or confusing, please give us a call. We can audit your website and recommend ways to improve it. We look forward to working with you in the new year!\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fast load times and meaningful content. These are the words that absolutely must describe your website in 2021 or you could lose traffic, leads, and business. Google has already announced plans to update its search engine algorithm to put an even bigger emphasis on user experience in the new year. This algorithm update is all [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1336,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cacpro.com\/wp-json\/wp\/v2\/posts\/1335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cacpro.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cacpro.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cacpro.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cacpro.com\/wp-json\/wp\/v2\/comments?post=1335"}],"version-history":[{"count":0,"href":"https:\/\/cacpro.com\/wp-json\/wp\/v2\/posts\/1335\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cacpro.com\/wp-json\/wp\/v2\/media\/1336"}],"wp:attachment":[{"href":"https:\/\/cacpro.com\/wp-json\/wp\/v2\/media?parent=1335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cacpro.com\/wp-json\/wp\/v2\/categories?post=1335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cacpro.com\/wp-json\/wp\/v2\/tags?post=1335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}