And while some people threaten to abandon the platform altogether, no one is actually doing that. We all know someone who has posted the \u201cI\u2019m deleting my account\u201d post just to show up in your feed again a few weeks later. Rest assured\u2014despite the big feelings people have about it, no one is really quitting Facebook. Yet, all the chaos and complications in these spaces may have you wondering if social media is even worth the effort.<\/p>\n
Well, we believe that Facebook <\/span>is<\/i><\/b> worth the effort. When you look past the headlines and the drama, you will see that <\/span>social media has potent power<\/span><\/a> to amplify messages, drive engagement, and attract leads to your business. Why? Because <\/span>3.6 billion people worldwide use social media every day<\/span><\/a>. That\u2019s a captive audience your business can\u2019t afford to ignore.<\/p>\n Whether you run a local small business, pastor a church, raise money for a nonprofit, or lead a private school, your messages have an audience on Facebook. Here are some Facebook marketing facts and tips to restore your faith in social media and help you grow your brand in 2021.<\/p>\n Before you begin marketing on Facebook, always start with a strategy. Ideally, your Facebook strategy will work in conjunction with your overall digital marketing strategy. However, some small businesses utilize Facebook as their primary online point of contact with their customers. So whether or not you\u2019re putting all of your marketing eggs in the Facebook basket, don\u2019t do it without a plan in place.<\/p>\n Some small businesses and organizations with limited budgets and staff resources will start a Facebook page because they know they need one, but they don\u2019t have a clear plan guiding what they should be posting (and, unfortunately, it shows). We understand the urgency to have a presence on Facebook, but posting haphazardly can come across as sloppy and do damage to your brand.<\/p>\n Another common mistake we see is brands that are using Facebook as a kind of online billboard. Facebook is designed to be social, therefore the content that you create and share from your business Facebook page should be written in a way that encourages engagement. <\/span>Make it interactive<\/span><\/a>, otherwise, you\u2019re just contributing to the saturation of noise which most Facebook users are adept at tuning out by now.<\/p>\n (See Related: <\/span>5 Must-Haves for a Successful Content Marketing Campaign<\/span><\/a>)<\/p>\n We talk a lot about search engine optimization (SEO) around these parts, and for good reason. Everything with a URL attached to it needs to be optimized so that search engines know what the page is about\u2014even <\/span>your business\u2019s Facebook page<\/span><\/a>. This optimization matters both inside and outside of Facebook. At the very least make sure that your entire <\/span>Facebook business page<\/span><\/a> has a custom URL and is completely filled out with the basic information, e.g. location, operating hours, etc.<\/p>\n Beyond that, be sure to incorporate the <\/span>keywords<\/span><\/a> you\u2019re working to rank for on search engines, both in your static page content and in what you share as posts. Marry that content with compelling images, informative videos, and a strategic call-to-action to maximize your page\u2019s overall performance.<\/p>\n Beyond sharing informative content and engaging with your customers, Facebook also serves as a place for <\/span>ratings and reviews<\/span><\/a>. When a customer leaves a review on your Facebook business page, this is your chance to interact with that feedback, make a more personal connection, and improve your overall page rating. Outside of Facebook, you can <\/span>sync reviews with your Google My Business page<\/span><\/a> for an even wider reach.<\/p>\n Facebook wants businesses to create profiles on their platform. They also want businesses to spend money on Facebook ads so they can make more money. To that end, Facebook developers have created a <\/span>robust system<\/span><\/a> to equip businesses to get the most out of their Facebook experience. Here are a few of the<\/span> free<\/b> resources Facebook offers businesses:<\/p>\n1. Facebook Marketing Works Best With a Strategy<\/h4>\n
2. Engaging Content Wins More Attention<\/h4>\n
3. Facebook Business Pages Can (and Should) Be Optimized<\/h4>\n
4. Remember that Facebook is Also an Online Directory<\/h4>\n
5. Get to Know the Tools Facebook Provides Businesses<\/h4>\n
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