We understand that you wear a lot of hats. You’re responsible for marketing your business, generating leads, closing sales, and delivering top-notch customer service\u2014just to mention a few of your daily duties. It’s a lot to handle!<\/p>\n
But don’t worry \u2013 we’ve got you covered. In this blog post, we’ll share some of the best digital marketing tips and tools for small businesses. Implement even a few of these ideas and you\u2019ll start seeing results!<\/p>\n
If you start your digital marketing efforts by throwing spaghetti against the wall to see what might stick, you are wasting your time. The truth is, we don\u2019t have to guess at marketing. We can execute marketing strategies with confidence, especially when we utilize the many helpful digital marketing tools available today. These marketing tools provide crucial statistics, actionable data, and real-time insights into your customer\u2019s behavior that can (and should) inform your marketing strategy.<\/p>\n
So what exactly do we mean by strategy? Basically, we mean that your digital marketing efforts will not work unless you have a plan. Make a plan and then work the plan. This includes defining your goals, describing your customer personas, brainstorming content ideas, and sharing that content on the right platforms.<\/p>\n
We do marketing to grow our businesses, but we cannot be sure that our efforts are actually working without specific goals in mind. Spend time with your team setting specific metrics and KPIs along with dates you want to see progress.<\/p>\n
Keep in mind that short-term marketing goals such as PPC<\/a> advertising have the potential to produce ROI quicker than a long-term marketing strategy such as SEO<\/a>. For help knowing realistic time frames for your goals, be sure to consult with an experienced marketing team<\/a>!<\/p>\n We often preach the importance of persona development on this blog. But it\u2019s always worth repeating: create useful and meaningful content that helps your customers achieve their goals. In order to do this, you have to spend time getting to know them on a deeper level.<\/p>\n Demographics are a great start. But drill down beyond age, life stage, and average income to discover your customer\u2019s pain points and how your product or service can help them overcome those to achieve their goals. A thorough understanding of your customer will help you immensely when you move to the next step.<\/p>\n Read More: What\u2019s a Marketing Persona and Why it Matters<\/a><\/p>\n Brainstorming content ideas can be fun or stressful depending on the information you have to inform your decisions. We talk with a lot of business owners who have grown frustrated with the whole content marketing process because they have run out of ideas to blog about. Usually, when this happens, a change in perspective is all that\u2019s needed.<\/p>\n Here are a few tried and true tips that can help you never run out of content ideas for your marketing strategy.<\/p>\n Once you have a long list of content ideas, assign the tasks, set the due dates, and start publishing content! The obvious first place to start is blogging because it’s the most accessible way to create and share content. But don\u2019t stop there! Marketing videos<\/a> are extremely popular, powerful, and important for reaching a wider audience with your messages.<\/p>\n Read More: 9 Social Media Tools to Make Marketing Your Business Easier<\/a><\/p>\n When sharing digital content, you have several choices. As mentioned above, start with a blog. It\u2019s simply the easiest and most accessible way to share information that will get traction and produce leads for your business. Research shows that the average word count of blog posts on page one of the SERP is between 1500 and 2000 words.<\/p>\n Now before you panic at the long word count, keep these things in mind:<\/p>\n That word count may seem high, but you may also be surprised how easy it is to hammer out a high word count around topics you’re passionate about! Not only that, you will be glad you put in the work when it\u2019s time to create social media posts!<\/p>\n One of the best ways to generate social media content is repurposing blog content. You can create social media content from each blog post section to generate more conversations (and traffic back to your blog!) with your customers.<\/p>\n As mentioned above, don\u2019t get tunnel vision regarding content marketing. Prioritize video content in your content marketing calendar to avoid missing opportunities to connect with new leads across multiple social media platforms.<\/p>\nKnow Your Ideal Customer<\/h3>\n
Brainstorm Content Ideas<\/h3>\n
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Create Content<\/h3>\n
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