Do you have questions about Search Engine Optimization (SEO)? SEO is a tricky subject to master but cannot be ignored or avoided. When you build a website, you must ensure that it\u2019s optimized for search; otherwise, no one will see the great new site you\u2019ve built. But you may be wondering what\u2019s included in SEO and how exactly websites are optimized for search.<\/p>\n
Because there are many moving parts to grasp in terms of SEO, it\u2019s easy to get confused. To help clarify things, we\u2019ve put together this guide to explain content SEO vs. technical SEO and how these tactics work together to bring more traffic to your website. Let\u2019s get started!<\/p>\n
SEO is the process of attracting organic internet traffic to your website as opposed to direct traffic or traffic from pay-per-click (PPC) advertising. SEO is attractive because it\u2019s \u201cfree\u201d in the sense that you don\u2019t pay for clicks. You \u201cearn\u201d the traffic organically when the search engine produces your website as an answer to a person\u2019s query on the search engine results page (SERP). Search results returned organically appear below paid advertising results, which are always labeled as \u201csponsored\u201d results.<\/p>\n
At a 30,000-foot level, there are two primary components of SEO: strategically written content and a proper technical website structure. These tactics work together to make it easy for search engine algorithms to match your website to specific internet searches. These two components can be referred to as content SEO and technical SEO.<\/p>\n
Read More: Why You Need SEO in Your Digital Marketing Strategy (& How We Can Help!)<\/a><\/p>\n Content SEO, also known as on-page SEO, is all about optimizing the content on your website to make it more visible and accessible to search engines. This is achieved by creating high-quality, informative, and engaging content that keeps visitors on your site for longer, reduces bounce rate, and increases dwell time.<\/p>\n One of the more well-known components of content SEO is keyword research<\/a> which includes using specific keywords to influence a search engine\u2019s decision to produce your website as an answer to a query. With the right keywords, you can optimize website titles, meta descriptions, headings, and body copy to include answers your audience is searching for. While keyword research is a good start, it\u2019s not enough to get the SEO job done all by itself.<\/p>\n A thorough content SEO strategy involves an in-depth understanding of your marketing personas<\/a>, keyword research, and unique and informative content that answers specific questions potential customers are searching for relative to your products or services.\u00a0 Additional key aspects of content SEO include:<\/p>\n Technical SEO, on the other hand, is all about the backend of your website<\/a> and focuses on making it more visible to search engines. Technical SEO covers the basic fundamentals of SEO that are essential for a website’s performance on search engine rankings, including:<\/p>\n All these components help search engines accurately understand, crawl and index a website’s structure and content. Technical SEO leads to higher rankings and improves the user experience\u2014from faster page speed to fewer duplicate content issues.<\/p>\n Read More: 3 Ways Web Design and Marketing Work Together to Grow Your Business<\/a><\/p>\n While content SEO and technical SEO are different, they work together to ensure your website ranks well on SERPs. You can have the best content in the world, but if your website isn\u2019t optimized for search engines to crawl and index it, your content won\u2019t be seen by your target audience.<\/p>\n Similarly, if your website is technically sound but lacks valuable content, it won\u2019t rank well on SERPs because search engines prioritize sites that provide value to users. In other words, content SEO and technical SEO are two sides of the same coin \u2013 you need both to succeed.<\/p>\nContent SEO<\/h2>\n
\n
Technical SEO<\/h2>\n
\n
Content SEO vs. Technical SEO is the Wrong Question: You Need Both to Succeed<\/h2>\n