{"id":962,"date":"2017-03-07T16:57:15","date_gmt":"2017-03-07T21:57:15","guid":{"rendered":"https:\/\/cacpro.com\/how-to-use-facebook-ads-for-your-business-or-nonprofit\/"},"modified":"2025-05-03T02:22:05","modified_gmt":"2025-05-03T06:22:05","slug":"how-to-use-facebook-ads-for-your-business-or-nonprofit","status":"publish","type":"post","link":"https:\/\/cacpro.com\/insights\/how-to-use-facebook-ads-for-your-business-or-nonprofit\/","title":{"rendered":"How to Use Facebook Ads for Your Business or Nonprofit"},"content":{"rendered":"<p>With<a href=\"http:\/\/newsroom.fb.com\/company-info\/\" target=\"_blank\" rel=\"noopener noreferrer\"> 1.18 billion daily active users<\/a> and the possibility of targeting your customers without draining your budget, <strong>Facebook<\/strong> advertising can generate significant sales opportunities for any business. However, most small businesses are not actively involved in Facebook <strong>marketing<\/strong> because they find it too complicated. Before Facebook monetized its platform, \u201cads\u201d were essentially free because the \u201cads\u201d were simply Facebook posts. Though you have to pay for advertising on Facebook now, the return on investment (ROI) on Facebook is better than other paid outlets. It\u2019s worth it to give Facebook Ads a shot!<\/p>\n<p>Here are the why\u2019s and how\u2019s about <strong>Facebook Ads<\/strong> so you can start using them for your business or nonprofit.<\/p>\n<p>For starters, let\u2019s clarify the difference between a Facebook Post and a Facebook Ad:<\/p>\n<ul>\n<li>A Facebook post or \u201cstatus update\u201d is an feature that allows users to enter content onto their personal wall or page that then is shared with all of their friends or followers. This update then shows up in the news feed of their friends and followers. Status updates, on average, only reach a fraction of your followers (<a href=\"https:\/\/www.facebook.com\/marketing\/posts\/10150839503836337\" target=\"_blank\" rel=\"noopener noreferrer\">16% according to Faceboo<\/a>k).<\/li>\n<li>A <a href=\"http:\/\/simplymeasured.com\/definition\/facebook-ad\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Ad<\/a> is an advertisement created by a business on Facebook that&#8217;s served up to Facebook users based on user activity, demographic information, device use information, advertising and marketing partner-supplied information, and off-Facebook activity.<\/li>\n<\/ul>\n<h2>Why Use Facebook Ads for Your Business?<\/h2>\n<p>Besides the fact that most of your audience is probably on Facebook (the average American spends about <a href=\"http:\/\/www.businessinsider.com\/how-much-time-people-spend-on-facebook-per-day-2015-7\" target=\"_blank\" rel=\"noopener noreferrer\">40 minutes<\/a> on the social media network), Facebook <strong>marketing<\/strong> allows you to easily find new qualified leads. Their extensive targeting options include numerous variables, such as location, age, gender, demographics, behavior, as well as other qualifications. Based on variables that you control, you are able to put your business in front of specific, often motivated, prospects.<\/p>\n<p>Another great benefit of marketing on Facebook is that it is inexpensive. The average<a href=\"https:\/\/blog.hubspot.com\/marketing\/facebook-advertising-statistics#sm.000131hzuw3zpedxsmi2g5k6frby6\" target=\"_blank\" rel=\"noopener noreferrer\"> Facebook advertising revenue<\/a> per year was $8.26 in US and Canada while the estimated cost per click was just $0.8 for the age group 13-24 and $0.11 for the age group 25-34.<\/p>\n<p>[inf_infusionsoft_inline optin_id=optin_13]<\/p>\n<h2>Different Types of Ads<\/h2>\n<p>Let\u2019s look at the various types of ads that Facebook offers:<\/p>\n<ul>\n<li><strong>Clicks to Website:<\/strong> this type of Facebook ad allows you to link to a specific page on your site.<\/li>\n<li><strong>Website Conversions:<\/strong> if your goal is to send prospects to a specific web page and convert them into leads, subscribers, or sales, then this type of Facebook ad is right for your business.<\/li>\n<li><strong>Page Likes:<\/strong> this type of Facebook advertising allows you to target audience segments that might be interested in your business. When they \u201clike\u201d your page, they will then be exposed to any content that you post on your page.<\/li>\n<li><strong>Page Post Engagement:<\/strong> use page post engagement ads if you want to increase the number of likes, shares, and comments on your business Facebook page.<\/li>\n<li><strong>Event Promotion:<\/strong> this type of ad allows you to promote and secure more exposure for an upcoming event for your business.<\/li>\n<li><strong>Offer Claims:<\/strong> this type of ad will drive people to your web store using special offer incentives.<\/li>\n<li><strong>Video Views:<\/strong> when you are trying to increase engagement of a specific video on your Facebook page, this is the correct ad to use.<\/li>\n<li><strong>Premium Ads:<\/strong> if you want your ads to show at the top of the news feed, then use the premium ads to increase your ranking.<\/li>\n<\/ul>\n<h2>Primary Facebook Ads Formats (with Examples)<\/h2>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2800\" src=\"http:\/\/cacpro.com\/wp-content\/uploads\/2025\/03\/fb_layout.jpg\" alt=\"Facebook Layout\" width=\"600\" height=\"649\" \/><\/p>\n<p><strong>Desktop News Feed Ads (1)<br \/>\n<\/strong>When you want your ads to show up simply as native advertising, then this format will appear directly in your prospects\u2019 News Feed. Although more expensive, these ads have a higher engagement rate than right column ads. These look just like the rest of the content on the news feed.<\/p>\n<p><strong>Right Column Ads (2)<br \/>\n<\/strong>Right column ads are the most popular type of Facebook ads. They appear on the right side of your prospects\u2019 News Feed and typically include a special offer.<\/p>\n<p><strong>Mobile News Feed Ads<br \/>\n<\/strong>Similar to the News Feed ads, this type of advertising appears on a user\u2019s mobile feed.<\/p>\n<h2>Facebook Advertising Best Practices<\/h2>\n<p>Once you\u2019ve selected the ad type you want to use, keep in mind the following best practices for creating your Facebook ad.<\/p>\n<ul>\n<li><strong>Make Each Ad Visually Appealing:<\/strong> Visual ads are more engaging and more likely to be remembered than text ads. Use compelling images relevant to your business\/product to increase engagement.<\/li>\n<li><strong>Make Each Ad Relevant:<\/strong> Relevancy is the key to success when it comes to Facebook advertising. Relevancy means that the ads are targeted to your potential customer\u2019s needs and likes.<\/li>\n<li><strong>Include a Compelling Value Proposition:<\/strong> Tell prospects how you are different from your competition by offering a value proposition. Are your potential customers in college and on a budget? Include a 15% discount ticket for your pizza.<\/li>\n<\/ul>\n<p>It doesn\u2019t take a lot of money to attract more customers using Facebook Ads, but it does take a strategic, relevant approach. \u00a0If you are new to Facebook marketing and need help coming up with the right strategy, we can help you. <a href=\"https:\/\/cacpro.com\/lets-talk\" target=\"_blank\" rel=\"noopener noreferrer\">Contact us and let\u2019s discuss your needs and goals<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With 1.18 billion daily active users and the possibility of targeting your customers without draining your budget, Facebook advertising can generate significant sales opportunities for any business. However, most small businesses are not actively involved in Facebook marketing because they find it too complicated. Before Facebook monetized its platform, \u201cads\u201d were essentially free because the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":964,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48,26],"tags":[],"class_list":["post-962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-web"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cacpro.com\/wp-json\/wp\/v2\/posts\/962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cacpro.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cacpro.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cacpro.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cacpro.com\/wp-json\/wp\/v2\/comments?post=962"}],"version-history":[{"count":0,"href":"https:\/\/cacpro.com\/wp-json\/wp\/v2\/posts\/962\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cacpro.com\/wp-json\/wp\/v2\/media\/964"}],"wp:attachment":[{"href":"https:\/\/cacpro.com\/wp-json\/wp\/v2\/media?parent=962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cacpro.com\/wp-json\/wp\/v2\/categories?post=962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cacpro.com\/wp-json\/wp\/v2\/tags?post=962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}